Monday, February 22, 2016

Week of 2/22

Hi All,
New Subject.  Pop Art and Logos.  Your job this week that we started in class is to design three logos that might be combinations of other logos.  See if you can choose to combine logo designs that make an interesting combo platter.  Or not.
What makes a good logo you ask?  Simplicity.  Keep your lines/edges clean.  Every logo is self contained.  It is not cropped.  It must be at home on the side of a bus, a notebook, a helmet.  It has a limited color scheme.  No more than three colors so as to be easily reproducible.
Because it is such a simple (as in the opposite of complicated) design, whatever is left after editing out all the unnecessary stuff is that much more important.  Spend enough time deciding exactly where each curve and point will be.  Designers can spend hours agonizing over the placement and proportion of a single shape.  Be willing to make a logo the best way, not merely a pretty good way.

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